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Build a Brand. Tell a Story.

BACHELOR OF SCIENCE OR BACHELOR OF ARTS

Provides students with the powerful skills and communication strategies necessary to build brands and tell the stories of individuals and organizations. Businesses need people who can influence perceptions, strategically communicate goals and objectives, and create the messages they want to share. In this program, you will earn a strategic communication degree designed for success in fields like public relations, social media management, and event planning. With courses in communication, business, writing, and design, you will be equipped to succeed in diverse and dynamic industries.

Graduates of the Business Communication program will:

  • Demonstrate communication competency among various publics, through oral and written communication, including speeches, presentations, research, and informal dialogue.
  • Demonstrate competency in the various forms of business and public writing.
  • Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
  • Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
  • Apply principles of publication design and layout by employing both Mac and PC software programs in business applications.
  • Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
  • Complete an internship that satisfies employer and program expectations.

MORE LEARNING OBJECTIVES

Start Your Career Before Graduation

Our Business Communication major will position you to begin working immediately upon graduation in public relations, marketing, event planning, social media, and corporate communications. Learn how Kait Kirkwood (Business Communication ’17) turned her degree and other campus experiences into a job at a media giant. 

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Students at in-house design agency
Exceptional Experiences
The Mill, an in-house, student-run design agency, gives students direct experience in working with clients as part of an integrated marketing communication agency. Students develop communications strategies and learn to understand clients’ needs.
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Study Business Communication at Stevenson

Career Opportunities

Career Opportunities

Career Paths for Business Communication Majors

As a Business Communication major, you will master the latest technological tools in computer and design courses that will enable you to provide an artistic complement to the business world. Graduates of our Business Communication program embark on many rewarding career choices, including:

  • Marketing/Design Account Manager
  • Public Relations Specialist
  • Social Media Coordinator
  • Event Planner
  • Event Coordinator
  • Corporate Communications
  • Sports Communication
  • Advertising
  • Community Relations
  • Web Content Writer/Blogger
  • Journalist/Writer

Curious about internships and job placement after you graduate? Visit our Office of Career Services.

Courses

Courses

The courses listed below are required for completion of the bachelor’s degree in business communication. Students must also complete the requirements for the Stevenson Educational Experience (SEE).

Specific pre- and co-requisites for each course are listed in the course descriptions.

Major Requirements

FYS 100 First Year Seminar  1 credit

Communication Core Required Courses (28 credits)

CM 101 Public Speaking 500 Internal Server Error

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CM 115 Interpersonal Communication 500 Internal Server Error

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CM 211 Intercultural Communication 500 Internal Server Error

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CM 205 Communication Ethics 500 Internal Server Error

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The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

CM 255 Small Group Communication 500 Internal Server Error

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The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

CM 270 New Media Communication  500 Internal Server Error

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The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

CM 290 Internship Preparation  1 credit
CM 310 Conflict Resolution and Negotiation  500 Internal Server Error

Internal Server Error

The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

CM 390 Organizational Communication  500 Internal Server Error

Internal Server Error

The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

CM 401 Internship  variable credits
CM 490 Communication Capstone 500 Internal Server Error

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The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

Business Core Required Courses (12 credits)

MGT 204 Principles of Management 500 Internal Server Error

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MKT 206 Principles of Marketing  500 Internal Server Error

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MKT 311 Consumer Behavior 500 Internal Server Error

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The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

MKT 336 Integrated Marketing Communication  500 Internal Server Error

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The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

Design Core Required Courses (9 credits)

GDES 125 Fundamentals of Digital Media  500 Internal Server Error

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GDES 270 Introduction to Corporate Communication Design 500 Internal Server Error

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PHOTO 141 Basic Digital Photography  500 Internal Server Error

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Technology Core Requirements (choose 500 Internal Server Error

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)
ENG 256 Introduction to Digital Publishing 500 Internal Server Error

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GDES 208 Web Design I 500 Internal Server Error

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IS 135 MS Office Applications  500 Internal Server Error

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IS 260 Presentation Theory and Application 500 Internal Server Error

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Writing Core Options (choose 9 credits)

ALL classes also serve as approved electives.

CM 253/ENG 253   Journalism I 500 Internal Server Error

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CM 254/ENG 254 Journalism II 500 Internal Server Error

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CM 303/ENG 303 Feature Writing  500 Internal Server Error

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CM 304/ENG 304 Magazine Writing and Publishing  500 Internal Server Error

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CM 305/ENG 305 Journalism Practicum  500 Internal Server Error

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CM 314/ENG 314 Public Relations Writing  500 Internal Server Error

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CM 323 Writing for the Web 500 Internal Server Error

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ENG 224 Introduction to Creative Writing 500 Internal Server Error

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ENG 324 Creative Writing: Non-Fiction 500 Internal Server Error

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Program Elective Options (choose 9 credits)

Other courses, as approved by advisor and department chair/coordinator/associate dean.

CM 120 Human Communication 500 Internal Server Error

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CM 260 Business and Professional Communication 500 Internal Server Error

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CM 265 Event Planning and Publicity 500 Internal Server Error

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The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

CM 275 Principles and Practices of Public Relations 500 Internal Server Error

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CM 300 Advanced Public Speaking 500 Internal Server Error

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CM 380 The Advertising Campaign 500 Internal Server Error

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CM 402 Special Topics in Communication 500 Internal Server Error

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ENG 225 Topics in Creative Writing 500 Internal Server Error

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ENG 381 Themes in Literature 500 Internal Server Error

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FMI 101 Cinema I: Storytelling 500 Internal Server Error

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FMI 102 Cinema II: Continuity 500 Internal Server Error

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FMI 204 Broadcast Production 500 Internal Server Error

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MGT 224 Principles of Entrepreneurship 500 Internal Server Error

Internal Server Error

The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

MGT 235 Introduction to Sports Management  500 Internal Server Error

Internal Server Error

The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

MKT 307 Market Research  500 Internal Server Error

Internal Server Error

The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

MKT 315 Sports Marketing  500 Internal Server Error

Internal Server Error

The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

MKT 316 Principles of Negotiation and Sales 500 Internal Server Error

Internal Server Error

The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

MKT 325 International Marketing 500 Internal Server Error

Internal Server Error

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Explore our academic catalog for a full listing of courses, course descriptions, suggested course sequences, and more.

Catalog

Tracks and Minors

Tracks and Minors

Minor

A minor in is available. Please contact the department chair for more information.

Minors at Stevenson

BA Option

Students also have the option of completing a Bachelor of Arts degree in Business Communication. The student must fulfill all SEE requirements, program requirements, and complete two semesters of a foreign language from the point of placement or completion of 202 level

BS/MS Option

500 Internal Server Error

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 Stevenson University Online Catalog.

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Meet Our Students & Alumni

Passion to Profession
Wornden Ly
Wornden, a Business Communication major who graduated in 2019, chose a variety of coursework and student activities that fit his interests and passions.
Read Wornden's Story

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Students interviewing someone for a Business Communication class.
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Stevenson’s communication programs offer different focus areas to help students craft their path to their desired interests and potential career. So, what’s the difference between Business Communication and Communication Studies at Stevenson?
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