Build a Brand. Tell a Story.

BACHELOR OF SCIENCE OR BACHELOR OF ARTS

Provides students with the powerful skills and communication strategies necessary to build brands and tell the stories of individuals and organizations. Businesses need people who can influence perceptions, strategically communicate goals and objectives, and create the messages they want to share. In this program, you will earn a strategic communication degree designed for success in fields like public relations, social media management, and event planning. With courses in communication, business, writing, and design, you will be equipped to succeed in diverse and dynamic industries.

Graduates of the Business Communication program will:

• Demonstrate communication competency among various publics, through oral and written communication, including speeches, presentations, research, and informal dialogue.
• Demonstrate competency in the various forms of business and public writing.
• Demonstrate competency in explaining key concepts and practices of business and other organizations through class projects, case studies, and multimedia presentations.
• Demonstrate competency in key concepts and principles in the fields of video or photography through the production of a finished portfolio or piece.
• Apply principles of publication design and layout by employing both Mac and PC software programs in business applications.
• Demonstrate competency in information technology through word processing, spreadsheets, and presentation software.
• Complete an internship that satisfies employer and program expectations.

MORE LEARNING OBJECTIVES